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Aug. 5, 2025
In this episode of WhatKeepsYouAwake.TV, host David Hooser sits down with Zach Haptonstall, CEO & co-founder of Rise48 Equity, a multifamily investment firm that’s completed $2.4B+ in transactions since 2019. From healthcare marketing and TV journalism to scaling thousands of apartment units, Zach shares the all-in bets, disciplined habits, and vertical integration that powered rapid growth.🎯 Inside This Episode:• From hospice marketing to real estate: quitting in 2018, living off savings, and discovering syndication• First deals: 36 units in Phoenix ($3.44M), grinding through raises, and years with little/no personal income• Building the platform: property management, construction, HVAC (and now plumbing) to control costs & execution• Scale & markets: 58 acquisitions, 11K+ units acquired (10K+ owned/managed), Phoenix → Dallas (#1 buyer in 2023) → North Carolina• Playbook: value-add, cash flow Day 1 + renovations, aim to 2x equity in ~5 years, seven successful 1031 excha…