Wax Is Out. Sugaring Is In. How This Couple Built a $Million+ Clean Beauty Empire
In this episode of What Keeps You Awake.TV, host David Hooser sits down with Amiee Blake & William Johner, co-founders of Sugar Sugar, a clean-beauty franchise built around their trademarked Comfort Sugaring™ method. From one Scottsdale studio to 100+ employees, 3 corporate stores, and 7+ franchises, Amiee and William share how they turned a niche service into a nationally scaling brand—all while balancing marriage and entrepreneurship.
🎯 Inside This Episode:
• The leap: leaving tech careers & moving states to launch a beauty startup
• Scaling smart: 12 years of growth → from 1 location to a national franchise
• Why sugaring beats waxing (less heat, no breakage, shorter regrowth windows)
• Building Sugar Sugar University: 40+ hours of advanced esthetician training
• The Sugar Fix membership model & creating recurring revenue
• Choosing the right franchise sites: Target, Sprouts, Whole Foods, Pilates/Yoga hubs
• Clean services beyond sugaring: spray tans, vegan facials, brow science
• Husband & wife co-founders: dividing lanes, setting boundaries, staying aligned
📌 Learn more: Visit mysugarsugar.com
| Instagram: @sugarsugarofficial
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#SugarSugar #CleanBeauty #Sugaring #HairRemoval #VeganBeauty #Skincare #Franchising #SmallBusiness #Entrepreneurship #WhatKeepsYouAwakeTV
