July 28, 2025

Wax Is Out. Sugaring Is In. How This Couple Built a $Million+ Clean Beauty Empire

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Wax Is Out. Sugaring Is In. How This Couple Built a $Million+ Clean Beauty Empire

Would you move cross-country to launch a clean beauty brand no one had heard of yet? That’s exactly what Amy Blake and William John, co-founders of Sugar Sugar, did. What started as a niche hair removal solution turned into a booming clean beauty franchise that’s disrupting the waxing industry coast to coast. In this episode of WhatKeepsYouAwake.TV, host David Hooser dives deep into: 🚀 How they scaled from one studio to 10+ franchise locations 🧴 Why sugaring beats waxing (and what makes their formula so unique) 💡 Their journey from tech and aesthetics to thriving entrepreneurs 📈 How they support new franchisees with ops, marketing, and Sugar Sugar University ✨ Whether you're curious about clean beauty, franchising, or founder stories — this episode delivers the goods. 👉 Visit mysugarsugar.com to learn more or book a service. 👍 Like this episode? Hit SUBSCRIBE and share with a future founder or beauty entrepreneur. #CleanBeauty #Sugaring #FranchiseSuccess #BeautyBusiness #EntrepreneurLife #NaturalSkincare #WaxingAlternative #FemaleFounders #HairRemoval #SugarSugar #StartupToSuccess #WhatKeepsYouAwakeTV