Cash Flow, Funding & Risk: CFO Mark Briden on Smart Financing for Small Business Growth
What’s the #1 thing keeping business owners awake at night? Cash flow.
In this episode of What Keeps You Awake.TV, host David Hooser sits down with Mark Briden, CFO of one of Arizona’s fastest-growing companies, to unpack real-world financial strategies that small and midsize businesses can use to fund growth, manage risk, and avoid financial traps.
🎯 Inside This Episode:
• Why cash flow is the #1 concern for SMB owners
• How to time funding before growth opportunities slip away
• The role of asset-based lending (ABL) using receivables, inventory, and equipment
• Risks of overleveraging—and how tariffs and shocks can crush margins
• The truth about personal guarantees and how to negotiate them out
• Why advisors (CFOs, CPAs, lenders, attorneys) must work together, not in silos
• How to handle unexpected expenses, alternative lenders, and rising credit risks
Mark brings years of experience leading turnarounds and scaling SMBs, offering practical insights for entrepreneurs who want to grow without losing sleep over finances.
📌 Learn more: 360advisor.com
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📣 Question for you: What’s your biggest cash flow challenge right now—timing, funding, or managing debt?
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#WhatKeepsYouAwakeTV #CashFlow #SmallBusinessFunding #CFOInsights #BusinessGrowth #Entrepreneurship #AssetBasedLending #RiskManagement #StartupFinance #SMBSuccess #FundingStrategies
