From Psychology to Marketing: Dr. Sonja Elcic on Human Behavior & Business Growth

In this episode of WhatKeepsYouAwake.TV, host David Hooser sits down with Dr. Sonja Elcic, psychologist, professor, and marketing strategist. Blending behavioral science with real-world business experience, Sonja helps entrepreneurs understand what truly drives decision-making—online and offline—and why mastering human behavior leads to smarter, more sustainable growth.

🎯 Inside This Episode:
• From academia to entrepreneurship: Sonja’s journey from clinical psychology to brand strategy
• Human behavior 101: why people buy, what motivates action, and how emotions shape every decision
• Marketing that works: shifting from trends and tactics to psychology-driven strategy
• The overwhelm epidemic: time, pressure, and why small business owners feel stretched thin
• Content creation clarity: how to communicate authentically without chasing every platform
• AI + marketing: how founders can use tools wisely without losing the human connection
• Building confidence: why understanding yourself is the key to understanding your customers
• What’s next: expanding her consulting work, educating more founders, and bridging the gap between psychology and modern marketing

📌 Learn more: [Dr. Sonja Elcic]
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#SonjaElcic #PsychologyInBusiness #MarketingStrategy #HumanBehavior #SmallBusinessGrowth #EntrepreneurMindset #BrandStrategy #AIandMarketing #WhatKeepsYouAwakeTV