From Hospice to $2 Billion: Zack Haptonstall’s All-In Real Estate Rise
In this episode of What Keeps You Awake.TV, host David Hooser sits down with Zach Haptonstall, CEO & co-founder of Rise48 Equity, a multifamily investment firm that’s completed $2.4B+ in transactions since 2019. From healthcare marketing and TV journalism to scaling thousands of apartment units, Zach shares the all-in bets, disciplined habits, and vertical integration that powered rapid growth.
🎯 Inside This Episode:
• From hospice marketing to real estate: quitting in 2018, living off savings, and discovering syndication
• First deals: 36 units in Phoenix ($3.44M), grinding through raises, and years with little/no personal income
• Building the platform: property management, construction, HVAC (and now plumbing) to control costs & execution
• Scale & markets: 58 acquisitions, 11K+ units acquired (10K+ owned/managed), Phoenix → Dallas (#1 buyer in 2023) → North Carolina
• Playbook: value-add, cash flow Day 1 + renovations, aim to 2x equity in ~5 years, seven successful 1031 exchanges
• Interest-rate era: playing offense/defense, fiscal discipline, and why recurring revenue matters
• Third-party ops: lenders tapped Rise48 after foreclosures; now 1,000+ units under external management
• Founder habits: sleep, 4:30 a.m. workouts, caffeine discipline—staying sharp under pressure
📌 Learn more: Rise48Equity.com
🔔 Subscribe to What Keeps You Awake.TV for more stories from entrepreneurs building bold, resilient brands.
📣 Drop a comment: What’s one discipline shift that most improved your performance this year?
🔑 Hashtags:
#Rise48Equity #Multifamily #RealEstateInvesting #ValueAdd #Syndication #1031Exchange #PhoenixRealEstate #DallasRealEstate #NorthCarolinaRealEstate #WhatKeepsYouAwakeTV
