From Basement Startup to $200K/Month: JP Middleton on AI, Gyms & Entrepreneur Mindset

In this episode of What Keeps You Awake.TV, host David Hooser talks with JP Middleton—AI agency owner and founder of Gym Members Now—about going from his mom’s basement in Kentucky to serving national fitness franchises (Anytime Fitness, Burn Boot Camp, Club Pilates, Pure Barre, YogaSix, StretchLab). JP breaks down how he productized “done-for-you” marketing, built follow-up and sales systems, and now adds AI to re-engage leads, drive reviews, and spark referrals—while sharing the mindset shift that took him from $15/hr security guard to ~$200K/month in revenue.

🎯 Inside This Episode

The pivot: SMMA beginnings → niche focus on gyms → selling training (higher LTV) vs. just memberships

Systems that scale: GoHighLevel CRM, Meta/TikTok/Google ads, automated nurture, book/show/close frameworks

AI in the stack: reactivating old leads, auto-requesting reviews, then asking for referrals (free acquisition!)

Surviving shocks: COVID shutdowns, rebuilding the offer, and partnering with an elite multi-unit operator

B2B growth: why franchises = distribution, and how cold calls + targeted ads fuel pipeline

Founder mindset: remove distractions, find mentors, move your environment forward, and become the person your goals require

📌 Find JP: YouTube — JP Middleton (deep dives, sales calls, live case studies)
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📣 Question for you: What’s one automation (or tiny habit change) that saved you hours this month?

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#JPMiddleton #GymMembersNow #AIForSMB #GoHighLevel #LeadGen #FitnessMarketing #SalesSystems #Referrals #Entrepreneurship #WhatKeepsYouAwakeTV