Escaping Entrepreneurial Poverty: Nicole Zeno on Growth, Alignment & Smarter Marketing

In this episode of WhatKeepsYouAwake.TV, host David Hooser sits down with Nicole Zeno, founder of CleverCow Media and co-host of What the Frack?. A three-time exited founder and fractional CMO, Nicole breaks down what really keeps business owners awake: misalignment between life and business, broken growth strategies, and the trap of entrepreneurial poverty. This is a practical, mindset-shifting conversation for founders who want freedom—not just revenue.

🎯 Inside This Episode:
• Entrepreneurial poverty: why many founders trade a 40-hour job for a 160-hour grind—and how to escape it
• Life-first strategy: architecting your business around the life you actually want
• Fractional leadership: how part-time C-suite thinking unlocks scalable growth for small teams
• Marketing myths: why execution alone fails without strategy, systems, and clear KPIs
• AI + humanity: where automation helps—and why storytelling and emotional connection still win

📌 Work With / Connect:
• CleverCow Media — fractional CMO services, growth strategy & marketing systems
• What the Frack? — Nicole’s YouTube podcast teaching founders how to think strategically
• Connect with Nicole on LinkedIn for insights on growth, leadership, and modern marketing

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📣 Drop a comment: Are you building a business around your life—or sacrificing your life for your business?

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#NicoleZeno #CleverCowMedia #Entrepreneurship #FractionalCMO #SmallBusinessGrowth #MarketingStrategy #AIinBusiness #FounderLife #WhatKeepsYouAwakeTV