How to Dominate Local Search with Google Business Profiles
In this episode of What Keeps You Awake.TV, host David Hooser welcomes back Craig Darling, founder of Darling Local, for a deep dive into the mechanics of visibility, reviews, and AI-driven strategies that help small businesses rank first in local search.
🔥 Inside This Episode:
Why 92% of consumers search “near me” in the last 72 hours—and how to capture them
How Darling Local onboards new clients in under 24 hours
AI’s role in monitoring competitors thousands of times per week
Why consistent updates, fresh photos, and metadata boost rankings
The power of reviews: turning 4–5 star ratings into social proof and flagging bad ones for removal
The truth about citations (Yelp, Yellow Pages, directories) and why consistency matters
Why local SMBs shouldn’t waste ad dollars before fully optimizing their Google Business Profile
📌 Key Takeaway
Visibility isn’t marketing—it’s survival. If you’re not showing up first, you’re invisible.
🔔 Subscribe to What Keeps You Awake.TV for real-world playbooks from entrepreneurs and experts.
📣 Question for You
When’s the last time you updated your Google Business Profile—photos, services, or reviews?
🔑 Hashtags:
#CraigDarling #DarlingLocal #WhatKeepsYouAwakeTV #LocalSEO #GoogleBusinessProfile #SearchVisibility #AI #DigitalMarketing #SmallBusinessGrowth #NearMe #LocalMarketing #Entrepreneurship #SMB
