Allan Draper on Risk, Sacrifice & Building 20+ Businesses
In this episode of WhatKeepsYouAwake.TV, host David Hooser sits down with Allan Draper, serial entrepreneur, investor, business coach, and author of Pack Your Lunch. From practicing law at one of the largest firms in the world to founding 20+ companies across industries, Allan shares the real costs of entrepreneurship, why endurance matters more than excitement, and how defining non-negotiables changed both his businesses and his life.
🎯 Inside This Episode:
• From law to pest control: leaving a high-paying legal career, moving to Detroit, and starting Proof Pest Control with his brother
• Scaling strategy: door-to-door sales still driving 40–50% of new customers alongside digital marketing
• Proof Pest Control today: 10 branches across 7 states, recurring revenue model, and the importance of technician safety
• Lizard SEM: building a digital marketing agency for home-service companies that don’t know Google Ads but know hard work
• Endurance - excitement: ideas are easy—sticking with them for 10 years is rare
• Non-negotiables: Allan’s seven life priorities (faith, family, health, profession, finances, social, etc.) and avoiding the wrong sacrifices
• Pack Your Lunch: 13 sacrifices that actually move the needle vs. the “Instagram myth” of instant entrepreneurial success
• Risk vs. regret: why not pursuing your potential costs more than failure ever could
đź“Ś Learn more: Proof Pest Control
| Lizard SEM
| Allan’s book: Pack Your Lunch
đź”” Subscribe to WhatKeepsYouAwake.TV for more stories from entrepreneurs building bold, resilient brands.
📣 Drop a comment: What’s one sacrifice you’ve made that actually moved the needle in your business or life?
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#AllanDraper #PackYourLunch #ProofPestControl #LizardSEM #Entrepreneurship #HomeServices #DigitalMarketing #BusinessCoach #Endurance #WhatKeepsYouAwakeTV
